Week 2 Coursework
E-Commerce Fundamentals
Q1
The website that I have chosen is www.apple.com/uk it is the main site for the online sales of I-pods, Apple Mac PC’s, I phones and all other products associated with the Apple brand. This site is used also for the download of one of the world’s most frequently used music players I-tunes. The site is used by a wide range of people from students to business persons. The site can accommodate for all different types of users needs, for example there is a business store for that aspect of the site and there is also an education store for schools and collages. The site also has also 35 different countries that the user can chose from with corresponding languages.
Bellow is a screenshot of the website:
Q.2
Bellow is a table of the profit made by the Apple Company from Sept 2006 – Sept 2008:
|
PERIOD ENDING |
27-Sep-08 |
29-Sep-07 |
30-Sep-06 |
|
Total Revenue |
32,479,000 |
24,006,000 |
19,315,000 |
|
Cost of Revenue |
21,334,000 |
15,852,000 |
13,717,000 |
|
Gross Profit |
11,145,000 |
8,154,000 |
5,598,000 |
As you can see over these 3 years there was a huge increase in the gross profit. Therefore the turnover was 5,547,000.
| Income Statement | |
| Revenue (ttm): | 34.56B |
| Revenue Per Share (ttm): | 38.821 |
| Qtrly Revenue Growth (yoy): | 11.70% |
| Gross Profit (ttm): | 11.15B |
| EBITDA (ttm): | 7.52B |
| Net Income Avl to Common (ttm): | 5.18B |
| Diluted EPS (ttm): | 5.72 |
| Qtrly Earnings Growth (yoy): | 14.60% |
Below are facts on the employees of the company:
| DETAILS |
|
Q.3
Apple Inc. and its wholly owned subsidiaries design, manufacture, and market personal computers, portable digital music players, and mobile communication devices, and sell various related software, services, peripherals, and networking solutions. The company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. In addition, it sells various third-party Macintosh, iPod, and iPhone compatible products, including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals through its online and retail stores, and digital content through the iTunes Store. The company sells its products to consumer, small and mid-sized business, education, enterprise, government, and creative customers.
Above is an overview of the apple company. They are a very successful business and have many differing channels of selling there products although there main channel is via there website. They sell music, laptops, PC’s, Mobile Phones, Printers, I-pods and much more. They sell there products worldwide and are the most popular music software provider in the world.
