Week 3

E-Business Infrastructure

Q.4

DIRECT COMPETITOR COMPARISON

AAPL DELL HPQ MSFT Industry Market Cap: 169.55B 30.94B 110.16B 228.74B 30.04B Employ­ees: 32,000 76,500 321,000 93,000 32.00K Qtrly Rev Growth (yoy): 11.70% -22.30% -2.10% -17.30% 6.50% Revenue (ttm): 34.56B 53.70B 117.21B 58.44B 34.56B Gross Margin (ttm): 35.49% 18.38% 23.21% 79.20% 18.38% EBITDA (ttm): 7.52B 3.73B 15.44B 23.27B 3.73B Oper Margins (ttm): 19.98% 5.47% 9.22% 35.90% 5.83% Net Income (ttm): 5.18B 1.84B 7.32B 14.57B N/A EPS (ttm): 5.720 0.941 2.970 1.619 0.94 P/E (ttm): 33.09 16.81 15.64 15.86 33.26 PEG (5 yr expected): 1.8 1.54 1.21 2.19 1.80 P/S (ttm): 4.91 0.58 0.94 3.91 4.93

DELL = Dell Inc.

HPQ = Hewlett-Packard Company

MSFT = Microsoft Corporation

Industry = Personal Computers Above are the direct competitors of Apple inc and it also shows all of the different aspects of finance in comparison to Apple inc.

Q.5

Step 1: Accessing the site

The first step in the process is to access the site, you do this by opening a wed browser for example fire fox or windows explore and then you would type www.apple.com into the address bar.

Step 2: Accessing the Apple store

As you are now onto the site it self you know have to access the Apple store you do this by selecting the store button on the navigation bar at the top of the page.

Step 3: Browsing Products

The next step is to do with making a decision on what you would like to purchase. The role over effect is used to highlight the products.

Step 4: Information on Products

Once you have selected your product you are given more information on it and also the option to select the spec for example colour and memory size.

Step 5: Additional features

The next screen gives you the opportunity to add an inscription onto the back of your i-pod or phone or any other feathers that come with it.

Step 6: Checkout

This is where you make sure that you are not buying any unwanted items.

Step 7: Log In to your Apple Account

If you have an Apple account it makes it easier to purchase an item although you are also given the opportunity to create on at this stage. All of your details such as address and shipping address are listed on your Apple account.

Step 8: Payment

The payment stage is where you verify your card details and items that you are purchasing.

Q6.

Apple Inc are extremely up to date with technology and you can currently purchase items from there online store via your mobile phone, I-pod touch and through there I-Tunes software. Although there is still some room for improvement as there is a good advertisement campaign but there is no real way of purchasing Apple products via the television. As it is such a large company with a variety of products it would be a probable move to set up a interactive shopping channel.

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