The pull strategy is widely used within www.apple.com/uk, the reason that I know this is because the items that you wish to buy can be customised to your specific needs and also engraved. The push strategy is also used with the site as the majority of the customers do not wish to customise there items and just want the standard version.
Apple Inc is a mainly horizontal integration, the reason for this is that it is a company that wants to expand the market that they are in and sell more products. They use horizontal expansion to expand there share in the market of a particular product or service. As they are there own suppliers they do not use vertical integration and do not depend on another company for there products.
Value networks are very important and apple Inc realise this, they allow the customer to acquire all of there products including software online. The site is easily accessed and easily navigated.
Within the apple supply chain there are not very many efficiencies apart from they let you have an option to get a same-as-cash finance on selected products. Also the site is very user friendly and easily navigated as I have stated previously. The interface is also very flashy and would attract users to purchase items. Although there is no real communication between the user and the company apart from contact details being passed for the purchase of an order.
