This assignment was to construct a list of key phrases that describe your chosen e-commerce business. The tool that I used was https://adwords.google.com/select/KeywordToolExternal this helped me to generate the key words and phrases that are associated with www.apple.com/uk.
The first thing that I proceeded to do was to type the web address of the site into the adwords page. This would then give me a list of associated words and phrases of Apple. The results are as follows:
There were a lot of results were overwhelming and it was hard to pick out 12 that best describe the company. Although I narrowed it down to the following:
- Digital Camera
- Service centre
- Laptop
- Computer
- Mac Book
- I-Pod
- Gifts
- Macintosh
- Note Book
- Software
- I-Tunes
- I-Phone
These are the words that in my option think are what best describes www.apple.com/uk. I will now write a short paragraph on each of my chosen words.
Digital Camera- The reason that I have chosen this is because it is a new feature to the apple company they have recently entered the Phototherapy market. They sell cameras of all different types and for many differing types of customer.
Service Centre- The site sells a lot of differing service Centre programs for all types of software that they have on there system.
Laptop- Laptops are one of the biggest sellers of the site and are very popular with students and business men and women. There are very large ranges to choose from. It is one of apples most famous products.
Computer- as most people know computers are what started apple and they are also one of of the best selling products.
Mac Book- this is a type of laptop that is created by apple it was ground breaking technology as it was the thinnest and smallest laptop in the world. It is also very popular although it is very expensive.
I-Pod- this is clearly the most associated product with the company and is without a doubt the most famous of all mp3 and mp4 players.
Gifts- this was a strange one that I found when reading threw, although it is very relevant as most of the products are very good gifts and also you can get gift cards if you cant make your mind up what to get.
Macintosh- this is original name for the apple computers and I was not surprised to see it appear some where down the line.
Note-book- these are a type of laptop that a lot of people would be interested in purchasing as they are small and compact.
Software- apple sell a lot of differing software products and they are one of the leaders in this market.
I-Tunes- this is the most used music player in the world and it is entirely free of charge.
I-Phone- possibly the greatest phone of our time it is like a computer in your hand that you can ring, play music, take pictures and play games.
